THE LIFESAVER BACKPACK

L u k i - R e d C r o s s

Advertising Agency: J. Walter Thompson Colombia
V.P.C: Rodolfo Borrel
Executive Creative Directors: Miguel Norato – Claudia Murillo
Creative Directors: Diego Contreras – Diana Triana
Account Director: Andres Sanmartin
Copywriter: Camilo Mateus
Art Director: Carolina Parra
Product desing: Carlos Sanabria - Carolina Parra
Character desing: Carlos Sanabria
Agency Producter: Andrea Hortua

Industrial Designer: Juan Sebastian Sanches
Film Director: Daniel Zambrano & David Villabona (La Dupla)
Production Company: Lamuvi films
Postproduction:Diorama
3D Rendering: Mompozt
Sound Poduction:
Photography: David Rojas

A W A R D S

D&AD 2017: Wood Pencil - Direct / Direct Innovation
D&AD 2017: Wood Pencil - Media / Use of direct
Cannes Lions 2016: Bronze - Direct / Corporate image
Cannes Lions 2016: Shortlist - Direct / Experience desing
Cannes Lions 2016: Shortlists - Promo & activation / Use of budget campaing
Cannes Lions 2016: Shortlists - Outdoor / Interactive outdoor experience
Cannes Lions 2016: Shortlists - Desing / Promotional item desing
Cannes Lions 2016: Shortlists - Innovation / Creative innovation
Festival el sol 2016: Silver / Outdoor
Festival el sol 2016: Bronze / Media
Festival el sol 2016: Bronze / Promo
Clio Awards 2016: Gold / Brand Design
Clio Awards 2016: Silver / Innovation
Clio Awards 2016: Shortlist / Fashion & Lifestyle
D&AD Impact 2016: White Pencil / Humanitarian Aid
D&AD Impact 2016: Graphite Pencil / Education
El ojo de iberoamérica 2016: Gold / Desing / Sustainable / Product desing
El ojo de iberoamérica 2016: Silver / Sustainable / Social Responsability
El ojo de iberoamérica 2016: Bronze / Media / Alternative media
El ojo de iberoamérica 2016: Gold / Direct / Actions in the field
El ojo de iberoamérica 2016: Gold / Promo & Activation / Activation
El ojo de iberoamérica 2016: Gold / PR / Public goog
El ojo de iberoamérica 2016: Bronze / Tercer ojo
El Dorado 2016: Bronze / DIrect
El Dorado 2016: Gold / Promo Activation
El Dorado 2016: Gold / Desing
El Dorado 2016: Gold / Innovation